George Alderette — Training & Promotional Video Production

Some stories need more than one camera angle.

ART Studios spent three days at Q North America's Buckhead headquarters producing training and promotional content with master colorist George Alderette. The production was designed to capture both the technical side of his work and the human stories behind the finished results.

A three-camera production setup included dedicated technical angles, including overhead coverage that allowed viewers to clearly see George's process as he worked. Professional audio captured his instruction, while interviews added another layer to the story by exploring how his work affected the people sitting in his chair.

After the color work was complete, the production moved from motion to still photography, creating portfolio images of the models and their finished looks. The result was a collection of training, promotional and photographic content created together as one coordinated production.