Video / Content Production

KRā for Play — Ender Inciarte Sports Gear Giveaway

A one-minute social media recap documenting KRā for Play's 2018 Atlanta sports-equipment drive with Braves outfielder Ender Inciarte and After-School All-Stars.

Client

KRā Sports Drink

Services

Video / Content Production

The story

Show the work first. Explain what made it matter.

Project need and approach

A short event film can turn a single-day activation into a story that continues reaching people after the room clears.

In 2018, KRā for Play partnered with After-School All-Stars and Atlanta Braves outfielder Ender Inciarte to support young athletes through donations of sports equipment and funding. The Atlanta event brought Inciarte together with students at Sandy Springs Charter Middle School for conversation, encouragement and a large sports-gear collection.

ART Studios covered the event on location, filmed the equipment drive and student experience, and recorded an interview with Inciarte about the purpose behind the initiative. The production balanced the recognizable athlete, the participating students and the KRā brand without losing sight of the community story.

The finished one-minute recap gave KRā a concise, energetic social media piece that captured the event, the partnership and the impact in a format designed for quick online viewing.

What ART Studios did

Event Video Production
On-Location Interview Production
Social Media Recap Editing

Deliverables

One-minute social media event recap
Ender Inciarte interview footage
Event and sports-equipment-drive coverage
Edited promotional video

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