Project need and approach
Team Pest USA needed a professional image library showing pest-control technicians performing realistic services across a wide range of marketing formats.
ART Studios helped structure the campaign around professional models rather than individual employees, creating controlled, repeatable brand imagery that would remain useful as the company changed and grew. The client selected two male models from options provided by ART Studios. They were dressed in Team Pest USA uniforms, equipped with the company’s actual service equipment, and directed through realistic pest-control scenarios.
The approximately day-and-a-half production was captured with high-resolution, approximately 50-megapixel cameras. That gave Team Pest USA a flexible image library with the quality to work at social-media scale as well as in billboards, print advertising, Every Door Direct Mail and general marketing materials.
What ART Studios did
- Campaign planning and shot direction
- Model sourcing and options coordination
- On-location production
- Realistic service-scenario direction
- High-resolution commercial photography
- Editing, retouching and image delivery
Deliverables
- High-resolution commercial brand image library
- Billboard and large-format imagery
- Print advertising imagery
- Every Door Direct Mail imagery
- Social media imagery
- General marketing imagery
